Saturday, 18 August 2012

muvee Computer SW

Back in 1999, when MTV really meant Music Television, and artists like Michael Jackson changed the way the world viewed music videos, video editing was done in a dark room by those who were the antithesis of cool and had titles like Director and Producer at companies like Disney, Discovery or MTV. A year later, a small company in Cupertino would release iMovie and try to sell people on the idea that everyone of you, yes, even you, can be a Movie Director, and you can edit your own home movies (that is, on a Mac). We thought that was one of the biggest conspiracies of 2000. Home movie making, even with iMovie, was still unattainable unless you were ready to sit down with a manual and teach yourself a new language: video bin, media library, cuts, dissolves, transitions, lower-thirds, alpha-channels, multi-tracks, audio attenuation, sync sound…the list goes on. We knew there had to be a better, easier way…after all, the Japanese had made recording movies easy and relatively inexpensive. For just $10, you could buy a 180min MiniDV Tape and record mind-numbingly boring videos of Kathy and John getting ready for the wedding, the kiss-the-bride moment, the best-man's speech…and unfortunately, everything in between…all 175 minutes of it.on line shopping mall Around that same time, a bunch of musician-geek-wannabes were working in a government funded institute in sunny Singapore. Some of us were analyzing videos for various things like shot segments, "steadiness" of the shot, presence of human faces and complicated things like motion vectors. Meanwhile, another group was looking into analysis of audio and music, how to fuse voice and music together gracefully, how to detect beats in the music, and how to "understand" the emotional vibes in music, from Madonna to Mahler. It was the first dot-com boom and everybody and anybody were starting companies. So, that musician-geek-wannabe group sat around and exchanged notes on what we were doing, and whether it was useful to anyone. We then realized that we had the ability to cut videos to the beat of the music automatically. And by using the analysis results, even do a pretty good job of it. We decided the end result was not quite a home movie and not quite a Hollywood blockbuster. So we called it a "MUVEE"; MUsic VEEdeo. (and back then, a dot com URL that was actually pronounceable was not that rare.) 10% off muvee Reveal X Business In 2001 MUVEE was thus born, and introduced Instant Personal Videos to the world with the release of muvee autoProducer 1.0. We then went on to raise Series A funding, got an office in the downtown art belt of Singapore, and continued to release even more advanced video editing software, picking up several awards along the way while securing more and more patents in the automatic video editing software space, and even had our software bundled with cameras, PCs and DVD writers from HP, Dell, Medion, Sony and Olympus and many other notable companies globally.

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